Developing a targeted strategy for individual prospects and/or donors is critical, but communicating it effectively is what gets you over the finish line. In this course, we will explore how to successfully apply strategic communications approaches to real-life scenarios. You will learn about the continuous cycle of fundraising and practice writing the full spectrum of donor-centric communication vehicles relevant to each cycle.
This course will be taught by two seasoned development professionals from the University of Pennsylvania who have collaborated on communicating with the University’s highest-level prospects and donors to raise millions of dollars across multiple schools and centers. They will walk you through case studies, share some tricks of the trade, focus on specific challenges, and provide feedback on assignments from their unique perspectives. Expect to be enlightened, entertained, and pushed to think hard about how you communicate to build the productive relationships that result in impactful philanthropy.
*Academic credit is defined by the University of Pennsylvania as a course unit (c.u.). A course unit (c.u.) is a general measure of academic work over a period of time, typically a term (semester or summer). A c.u. (or a fraction of a c.u.) represents different types of academic work across different types of academic programs and is the basic unit of progress toward a degree. One c.u. is usually converted to a four-semester-hour course.
Instructor
- Faculty Director, Penn LPS Online Certificate in Professional Writing
Valerie Ross is the retired senior director of The Marks Family Center for Excellence in Writing at the University of Pennsylvania, founder of its Critical Writing Program, and an editor of the Journal of Writing Analytics. Her current research and publications focus on writing in the… Read more
